01. UX Case study
Modern technology for not so modern farmers
This research aims to tackle the challenges confronted by Indian farmers by exploring the potential of an integrated learning system and technology. By providing timely crucial information and educating farmers on the effective use of available technological tools, the study strives to empower them to overcome their problems and enhance agricultural practices, therefore significantly reducing farmer suicides and crop failures.
Ethnographic Research to understand the system of Gulabi Meenakari
The ethnographic research study focuses on understanding the craft cluster, including its sustainable and unsustainable aspects. It involves artisans and stakeholders in co-design to create sustainable solutions and break the cycle of unsustainability.
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Brand Strategy and Website Design ;
Avery Homegrown
Comprehensive research on crafting and shaping a brand's identity, including customer insights through diverse personas, brand language, competitor analysis, to establish a robust brand strategy, and develop brand guidelines along with an engaging website.
