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Pretty Pink Lily _edited.png

 DESIGN 

ART

.

RESEARCH

.

I love them all !

SERVICES
Pretty Pink Lily
Blue Flower Front
Pretty Pink Lily
Pretty Pink Lily

Hi there! Welcome

I'm Rupal, a Digital Product Designer and UX Researcher, passionate about all things design and research. I recently completed my Master of Design from NIFT Delhi ( scored 9.56 cgpa in the final semester :D)

Motivated by a sense of curiosity, I possess an inherent urge to understand and make sense of everything around me. 

Pretty Pink Lily
Blue Flower Front
Blue Flower Front

Recommendations and Reviews <3

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I have known Rupal in the capacity of a mentor and teacher since 2021. She is an excellent professional who proactively contributes to a projects and discussions. She is empathetic and nurtures the team with her leadership skills. Her work ethics and communication skills are impressive. She works to deliver what she sets out to do and has an ability to delve into depths of a subject to understand various perspectives as a researcher. I wish her all the best for her future endeavors.
Prof. Shalini Sood Sehgal
Chairperson NIFT  I  Director VisioNxt 

Got

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Amanpreet Singh
Product Design Manager, Absolute
Rupal joined us as a UX intern. Throughout her internship, she has consistently demonstrated a strong passion for user experience design and a deep commitment to delivering high-quality work on one of our main Agtech verticals, Upaj. She consistently approached design challenges with innovative solutions driven by her on-field research meeting farmers. Had remained a fantastic collaborator and communicator and actively engaged with team members seeking feedback/inputs. I wholeheartedly recommend Rupal for any UX design role. She’ll be an asset to any design team.
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Vivek Kiserwani
Lead Visual Designer, Absolute
I highly recommend Rupal for her outstanding skills as a smart and innovative professional. She's a quick learner and her work in UI design is impressive. Moreover, her ability as an UX researcher is second to none, always providing invaluable insights that lead to exceptional user experiences. Rupal is also an excellent team collaborator, fostering a positive work environment and contributing valuable input. I am confident that she will make a significant impact in any role that requires a strong focus on UI, UX, and teamwork.
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Sudhir Mishra
User Research Lead , Microsoft Search

I know Rupal since 2023, who joined as a design researcher for one of the social-work project. Rupal is the most committed that I have worked with within the last 10 years of my work experience. She was an invaluable asset to our team! Her passion for understanding user behaviors and needs was evident from the beginning. Her keen eye for detail and thoughtful approach to research made a significant difference in understanding our users' preferences and behaviors. She conducted thorough research that provided us with deep insights into our target audience and how users interact with product. Her ability to empathize with users and uncover key pain points was remarkable. The research findings and recommendations Rupal presented were instrumental in shaping our design decisions and creating a more user-centered product. I highly recommend Rupal as design researcher for her expertise, dedication, and the positive impact we had in on our project. Working with her was a fantastic experience, and we whole heartedly endorse her expertise and dedication to user-centric design. She puts a lot of thought into her work, and there's always a clear rationale behind every detail. Design-wise, she believes in simplicity with a sprinkle of aesthetics. 

She will be a great team member for any team!

Achievements :p

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Got the Best Post Graduation Project Award (Master of Design , NIFT Delhi)
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